14 Day Juice Challenge
Using painting, drawing, collage, found materials, language, and type, Greg Colson has developed an idiosyncratic body of work devoted to the poetry and humor of everyday objects, social patterns, and cultural habits, particularly our cultural obsession with efficiency, data, and analysis of every kind.
14 Day Juice Challenge is the first book in a series that will provide, in its totality, a broad survey of Greg Colson’s oeuvre. Each book in the series is structured as a poem that has both literary and visual dimensions. The poem proper that opens each book serves as an entryway into a selection of visual works, and as one progresses through, a network of associations builds between the visual works and the initial poem.
With a focus on Colson’s pie charts and aerial views of arena architecture, 14 Day Juice Challenge presents fourteen works that revolve around the pursuit of numbers and quantification. The book concludes with a discussion between the artist and publisher, Nina Holland, about the poetic form and its relationship to Colson’s visual work.
The first five books will be released every six to twelve months beginning with 14 Day Juice Challenge. Each of the books stands on its own as a complete work, leaving the reader free to collect the books as desired, choosing one, several favorites, or all in the series.
14 Day Juice Challenge
Lay-flat Swiss binding with a printed board cover; stitched book block; linen-covered spine
30 ×40 cm (11¾ ×15¾ in.); 40 pages
14 color images; 3 black-and-white cartoons
This book was printed on Little Steidl’s Roland 200 offset-lithographic printing press using a wet-on-dry process. One color is printed individually and allowed to dry for twenty-four hours before the next color is printed. Each sheet passes through the press ten times over a sequence of ten days.
Concept and visual work: Greg Colson
Poem: Greg Colson
Additional text: Nina Holland and Greg Colson
Book design and production: Nina Holland
Scans and separations: Nina Holland
Printing: Nina Holland / Little Steidl
Binding: Harmut Köhler Buchbinderei, Rodgau
About the artist
Greg Colson (b. 1956 in Seattle, Washington) grew up in Bakersfield, California and lives and works in Los Angeles. He earned a BA from California State University, Bakersfield and an MFA from Claremont Graduate University. Colson’s works are held in the collections of the Whitney Museum of American Art, New York; the Museum of Modern Art, New York; the Metropolitan Museum of Art, New York; the Hirshhorn Museum and Sculpture Garden, Washington, D.C.; the Museum of Contemporary Art, Los Angeles; the Los Angeles County Museum of Art; the Hammer Museum, Los Angeles; the Thomas Ammann Collection, Zurich; the Panza Collection, Varese, Italy; the Rosenkranz Collection, Berlin; and Moderna Museet, Stockholm. His work has been the subject of solo exhibitions internationally at Sperone Westwater, New York; Konrad Fischer Galerie, Dusseldorf; Cardi Gallery, Milan; Galleria Gian Enzo Sperone, Rome; William Griffin Gallery, Los Angeles; Baldwin Gallery, Aspen; Thomas Park Gallery, Seoul; Krannert Art Museum, Urbana-Champaign; Kunsthalle Lophem, Bruges; and the Lannan Museum, Lake Worth.